Founded as an entertainment platform to showcase the skills, character, and passion of the construction industry through competition, the National Equipment League will crown its first-ever champion at the completion of four events broadcast on YouTube in summer 2024. The winner will take home the championship belt and additional prizes from Hyundai.
Competitors in the first competition include social media personalities Mike Simon (aka, Dirt Perfect), Andrew Camarata, Bryan Furnace, Dave Buchakian, and Geoff Dodge. Ryan Williams, also known as Mr. Digg, joined the broadcast team.
All events were filmed at the HD Hyundai Customer Product Center in Carnesville, Georgia.
“We had an incredible time putting this together with some of the biggest construction industry names in social media and YouTube,” said Susan Philpott, Marketing Manager, HD Hyundai Construction Equipment. “The sense of competition and camaraderie is clear as each competitor gives it their all throughout the events — there’s lead changes, there’s competitive drama, and it all serves to highlight the passion and skills of the construction industry.”
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Bill Elverman, Commissioner of the National Equipment League, added, “I see the National Equipment League existing somewhere at the crossroads of mixed martial arts and dirt track racing. It’s being built to give future generations an entertaining and dynamic view into an industry that we’re all passionate about. We hope operators from all around North America will take note and want to test their skills in a competition that’s fun to watch but also serves as a showcase for our industry. And we hope it provides a platform for skilled trades men and women to serve as heroes to future generations.”
Future event dates are yet to be determined, but the National Equipment League championship will be up for grabs throughout the year as both existing and new challengers take on the eventual champion.
“This is definitely an ongoing, legacy championship,” Elverman said. “We want this to be like professional mixed martial arts where operators are calling each other out and continually going head-to-head with the best.”
The first series of National Equipment League events will be broadcast from the Hyundai YouTube and Facebook channels. Additional promotional considerations were made possible by Blue Diamond Attachments.
For more information, or to inquire about competing in and sponsoring/participating in future events, email Commish@EquipmentLeague.com or visit EquipmentLeague.com.
