LUBBOCK, TX — Gradall Industries, Inc. announces its Gradall dealers of the year awards for 2025. Associated Supply Company, Inc. (ASCO) has been named the Dealer of the Year, while Finkbiner Equipment Company has earned the title of Product Support Dealer of the Year.
These awards recognize outstanding performance in sales volume, market share growth, and a commitment to customer uptime and service excellence. ASCO’s recognition as Dealer of the Year highlights their growth and presence in the heavy equipment market. ASCO provides tailored solutions and maintains a robust inventory of Gradall’s excavators.
"ASCO has demonstrated a profound understanding of the Gradall value proposition," said Mike Popovich, President of Gradall Industries. "Their ability to match customers with the right machinery while driving significant market expansion has made them an invaluable partner in our 2025 success."
The Product Support Dealer of the Year award is reserved for the partner that best exemplifies "life-after-sale" excellence. Finkbiner Equipment Company stood out in 2025 for their technical expertise, rapid parts availability, and field service.
Key achievements contributing to this recognition include:
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- Technical proficiency for diagnostic and repair capabilities
- Parts availability to ensure minimal downtime for Gradall fleet owners
- Building long-term customer loyalty through reliable maintenance programs
