AUGUSTA, ME — Following the introduction of skid steer and compact track loaders, along with updates across its compact excavator lineup earlier this year at CONEXPO-CON/AGG, HD Hyundai Construction Equipment North America announces the formation of a new team dedicated to Hyundai compact equipment sales and support.

Hyundai has hired Jeff Pate as Vice President of Compact Equipment Sales, reporting to Mike Ross, Senior Vice President of HD Hyundai CE North America. “Jeff is a proven, dynamic, and passionate leader with 20-plus years in dealer and channel development, market intelligence, and strategic planning, including more than 10 years’ experience in the compact equipment sector,” Ross said.

Reporting directly to Pate are four new team members, each of whom will be responsible for sales and dealer development in distinct regions covering the United States and Canada. In the New England Construction area, Brian Slavinski brings 12 years of experience to his role as District Manager for the Northeastern United States and Eastern Canada, including extensive knowledge of the equipment industry from both the retail and manufacturing side. The northeastern region includes the following states: Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, Ohio, Indiana, and Michigan.

“During the past two years, we have added many compact-only Hyundai equipment dealers to our expanding network and will continue to aggressively recruit new dealers to support the sales momentum and growth we are seeing in this area,” Ross said. “We are excited about the creation of this new, dedicated compact equipment team and the support they will provide to Hyundai dealers and customers who are using our compact machines.”