COUNCIL BLUFFS, IA — Ismael Daneluz joins PALFINGER’s North American Region in the executive capacity of Vice President of Sales and Service. Daneluz will be responsible for developing strategic sales plans, based on the company’s goals, that will promote sales growth and customer satisfaction for the organization as well as target specific market segments and geographic locations. Daneluz is currently Vice President of Sales and Service for PALFINGER in Latin America and will continue to be a member of the Latin American Leadership Team in a dual-role.

Daneluz has a degree in business administration, with specializations in marketing and strategy, and holds an Executive Masters in corporate finance and law from ESADE Business & Law School. He brings more than 17 years of management experience working in Europe and Latin America, in many roles including sales & business development, corporate strategy, project management, finance and purchasing at PALFINGER locations in Brazil, Austria, and Spain.

In 2018, Daneluz became the Managing Director of Tim Hortons Iberia, and rejoined the PALFINGER Group a few years later, where together with the LATAM Regional Management Team drove significant growth in the region with record sales and EBIT performance.

“In addition to his broad management experience, Ismael has an excellent understanding of our industry and a strong network within PALFINGER," said Gerhard Sturm, Sr., Vice President of Global Sales & Service. "He is very well equipped to lead all commercial activities, drive brand positioning and sales growth in the North American Region, together with the Regional Management Team and strongly supported by our Global PALFINGER Organization structure."