SAN ANTONIO, TX — Texas First Rentals, a construction equipment rental provider and a division of HOLT Group, celebrates its 10th anniversary this year. Over the past decade, the company has grown from a singular vision into a statewide network with more than 35 locations, supporting clients through a fleet of more than 26,000 pieces of equipment — ranging from generators to excavators.
Founded in 2015, Texas First Rentals was built to be a customer-first rental company. Today, that founding mission continues to guide the company's decisions.
“Ten years ago, we set out to build a rental company defined by urgency, exceptional service, and a strong organizational culture,” said Don Myrick, Senior Vice President and General Manager of Texas First Rentals. “With the support of HOLT CAT’s stability, clear strategic vision, and values-driven leadership, we were able to scale rapidly and assemble a high-performing team. Our deliberate approach to strategic acquisitions enabled us to expand our footprint, diversify our customer base, and accelerate growth across Texas.”
At the time of Texas First Rentals’ founding, the industry was experiencing a major shift marked by large equity firms acquiring equipment rental companies. Seeing a clear gap in the market and a chance to do something different, HOLT decided to move away from the traditional rental model and pursue a new growth strategy. By bringing Caterpillar products to the rental market, Texas First Rentals gained an advantage at its onset. The company opened seven stores in just seven months, setting a new pace for innovation and expansion in the equipment rental world.
The company’s growth has been fueled by both organic expansion and strategic acquisitions. In 2022, Texas First Rentals acquired Class A Rentals in Fredericksburg, Texas, expanding its Hill Country presence. A year later, the acquisition of Rental One significantly boosted its statewide footprint, making it the largest privately owned equipment rental company in Texas.
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As construction booms across the state, Texas First Rentals is leveraging technological innovation, especially telematics, to optimize fleet management and enhance service delivery. This technology is essential in Texas’ vast and varied landscape, enabling the company to track usage, increase efficiency, and better serve customers.
The rapid expansion of urban centers like Dallas-Fort Worth and Austin, Texas, is driving unprecedented demand for heavy equipment rentals, while growing suburban areas are fueling demand for tools used in residential and landscaping projects.
As part of the HOLT Group family of companies, Texas First Rentals embraces a Values-Based Leadership model, focusing on ethical leadership, long-term customer relationships, and empowering its team of more than 750 employees.
“Our customers' needs drive our direction,” Myrick said. “While we remain rooted in the rental industry, there are opportunities for growth into other segments, and we see a bright future for Texas First Rentals.”
