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March 2026

Volvo CE Dealer Rudd Expands Territory in Midwest US

LOUISVILLE, KY — In an asset purchase, Housby Heavy Equipment (Housby) transferred its Volvo CE inventory at three dealership locations in Iowa to Rudd Equipment Company, a subsidiary of Ferronordic. With its construction equipment headquarters based in Louisville, Kentucky, Rudd has been in business for 74 years. This acquisition brings the company to 16 total locations in eight states. The new locations cover most of Iowa and one county in Illinois, where Rudd will be an exclusive Volvo CE dealer offering Volvo CE products and services in the dealer’s new and existing territory. “Housby has built a strong presence in their region that Rudd will undoubtedly carry forward,” said Scott Young, Head of Region North America, Volvo CE. “This expansion of Rudd’s territory allows Rudd to fully realize the benefits and synergies of both companies.” “This is the first step in expanding our U.S. business,” said Henrik Carlborg, CEO of Ferronordic. “Building on the work of Kevin and Kelly Housby, we aim to continue developing a leading equipment dealership in Iowa and across the broader Midwest. We are excited to welcome the employees of Housby’s equipment dealership to Rudd and Ferronordic.” The transaction does not affect Housby’s business for Mack Trucks or any other Housby business.

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