OMAHA, NE — Elliott Equipment Company, a manufacturer of truck-mounted aerial work platforms, digger derricks, and cranes, welcomes Chris Rycroft to their sales leadership team. Rycroft, who currently serves as the Director of Sales for Mechanic and Lube Truck Products at Stellar Industries, will carry dual titles as he adds all Elliott product lines and the full Elliott sales team to his portfolio, strengthening synergies between both companies. This strategic expansion of his role is effective immediately.
Rycroft joined the Stellar team in 2021 and has spent the last five years strengthening the company’s market position within the mechanic truck segment. He will continue to lead the team of Regional Sales Managers (RSM) for Mechanic and Lube Truck Products while also taking on new responsibilities with Elliott.
With over 40 years of experience in sales, Rycroft brings industry knowledge and market strategy to the Elliott team. As Director of Sales at Elliott, he will be responsible for market growth across all product lines and share insight from the field to Elliott’s product team. Additionally, all current Elliott RSMs will now report directly to him.
“I am looking forward to diving into Elliott’s portfolio of products and connecting with Elliott customers," Rycroft said. "It is a privilege to represent two legendary brands, and I’m thrilled by the significant opportunities that lie ahead for us.”
“Chris is the perfect fit for this position,” said Tim Davison, Vice President of Sales and Marketing at Stellar. “With his unequivocal knowledge and valuable industry connections, he is sure to lead the Elliott sales team in the right direction.”
| Your local Takeuchi Mfg Ltd dealer |
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| Star Equipment LTD |
| Kirby-Smith Machinery |
| Kirby-Smith Machinery |
| Star Equipment LTD |
| Kirby-Smith Machinery |
| Star Equipment LTD |
With his teams spanning the United States, Rycroft will lead Elliott’s Regional Sales Managers while continuing his leadership responsibilities at Stellar. This structure creates stronger alignment across both organizations, enabling greater collaboration between sales leadership, faster sharing of market insights, and a more connected experience for customers across product lines and regions.
