JACKSON, MS — BOMAG Americas
announces a new National Accounts Manager plus recent additions to its regional rental sales manager (RSM) team. Having a sales manager dedicated to national and larger regional rental chains plus RSMs serving smaller territories allows BOMAG to enhance the level of sales support it offers to light equipment rental customers and its industrial manufacturer representatives (IMRs).
Jon Roebuck has been elevated to National Accounts Manager for BOMAG’s rental channel, while Pamela “Pam” Makela was named the new Southeast Rental Sales Manager and Brandon Davidson was named the new Southwest Rental Sales Manager.
New National Accounts Focus
Roebuck transitioned from the Southeast Rental Sales Manager, where he spent the last four years. Roebuck has nine years of sales experience with BOMAG, previously also working inside sales and as the Sales Administration Manager, giving him experience on the entire BOMAG equipment line. This expanded position gives national and larger regional rental chains throughout North America — such as United
, and H&E
— a person at BOMAG solely dedicated to the special needs of larger rental companies. Roebuck will also support the regional RSMs in working with the local stores of these rental chains.
Covering North and South Carolina, Florida, Alabama, Mississippi, Arkansas, and Georgia, Makela returns to BOMAG with sales and procurement experience spanning the oil and gas, pharmaceutical, and construction industries. Her previous knowledge of BOMAG equipment plus close proximity to the BOMAG factory affords her the ability to assist the IMRs and rental companies in this territory to select and stock the right mix of light equipment for their markets.
“I relish the opportunity to work with BOMAG rental sales channel customers to help grow their businesses and, in turn, BOMAG’s market share," Makela said. "I see tremendous growth opportunity throughout the region, especially with the building taking place in Florida and North Carolina."
Davidson brings 17 years of rental industry experience to BOMAG and the Southwest region, which includes Texas, Oklahoma, Louisiana, and New Mexico. With a previous work history of more than 10 years spent with another light equipment manufacturer, Davidson knows compaction. As RSM for BOMAG, he will work closely with independent and chain rental companies within the territory to grow and develop the customer base.
“There are tremendous opportunities throughout this territory — commercial, private, and road building — coinciding with its population growth," Davidson said. "BOMAG is a known brand in this region with great name recognition that will lead to excellent opportunities for rental companies to grow their business with our equipment."