The new locations — in Florida, Georgia, Alabama and South Carolina — join three already established dealership locations with Synergy Equipment to create a 13-location, regional presence for Doosan Infracore North America.
“We do believe in the quality of the product itself but it’s the partnership with Doosan that has led us closer to our short- and long-term plans of expanding organically throughout our existing states,” said Jeff Karter, Chief Operating Officer of Synergy Equipment. “It’s our goal to continue performing well, which will allow us to expand well beyond our existing footprint.”
Since 2012, Synergy Equipment has been an equipment provider for customers throughout its 20-location footprint in the Southeast United States.
“I can tell you firsthand they are very efficient and reliable machines because of the large position of Doosan machines we have in our rental fleet,” Karter said. “Having the kind of experience we do with this equipment has given me the confidence to know our customers are making the right choice when they decide to purchase Doosan.”
In late 2018, Doosan opened a new parts distribution center at its North American headquarters in Suwanee, Georgia, in the greater Atlanta area. The proximity of Synergy Equipment’s locations to the center enabled a response time that has enhanced the partnership between the two companies.
“Speed is everything when you need a part for a customer that is down, and Doosan has proven their commitment to providing fast parts over the years,” Karter said. “Their new parts distribution center couldn’t have been put in a better location to support all of our new stores.”
In the last two years, Doosan has intentionally devoted more attention to improving its service for dealers and customers, and Synergy Equipment has embraced the attention and grown its network.
“You can just feel a sense of pride from the Doosan team at every level,” Karter said. “There’s something really unique and special going on there. I speak for everyone at Synergy Equipment by saying we are blessed to have a true partnership with a remarkable company like Doosan.”
Companies like Synergy Equipment, with its multi-state locations, are exactly how Doosan plans to best serve its customers with sales, rental, service and parts.
“We are very pleased to partner with a company like Synergy Equipment in the Southeast United States,” said Doosan Regional Director Adam Howard. “Synergy Equipment is an ideal dealer network to help Doosan grow its footprint in the southeast, supporting our existing customers while expanding our brand through a variety of markets and applications.”