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January 2026

JCB Brings Big Support and Big Iron to VetsAid Charity Concert

WICHITA, KS — JCB is revving up its commitment to America’s veterans during this year’s VetsAid charity concert in Wichita, Kansas. At the concert, JCB announced a charity auction featuring a one-of-a-kind, customer hand-painted 3TS-8T teleskid, with proceeds benefitting veterans across the country, through VetsAid.

The exclusive Teleskid was located near the main entrance of Intrust Bank Arena during the event, giving concertgoers a first look at this melding of art, purpose, and horsepower. It was custom painted by the Monster Jam creative team known for designing trucks like Grave Digger. The only machine of its kind, it features patriotic styling, inspired by Joe Walsh’s father’s WWII fighter jet, and the same performance capabilities found in JCB’s standard VetsAid edition. The auction, which will open the summer of 2026, will be hosted online through bidadoo, a heavy equipment auction house, giving fans and contractors alike a chance to own a piece of equipment with purpose.

Partnership With Purpose

The concert marks the latest milestone in JCB’s partnership with VetsAid. As a signature sponsor, JCB has pledged to raise $1 million to support U.S. military veterans and their families through VetsAid. The campaign centers on the special edition VetsAid teleskid, pledging $1,000 from each unit sold to the charity. VetsAid directly supports veterans services groups across the United States that provide a myriad of types of care for veterans and their families.

“VetsAid isn’t just about raising money and awareness for America’s veterans and their families,” Walsh said. “It’s also about finding common ground amongst music lovers of all backgrounds and coming together to build and rebuild communities around a shared love of country. It’s a privilege for us at VetsAid to expand upon this vision with Alice, Ann, and the entire Bamford family, as well as our friends at JCB.”

“This partnership is deeply personal for us,” said Alice Bamford, Senior Vice President, JCB North America. “We believe in honoring veterans not just with words, but with real action. Through this collaboration with Joe Walsh and the VetsAid team, we’re helping create opportunities, rebuild lives, and show America’s heroes that they’re never alone.”

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Bamford recently announced JCB and the VetsAid machine sales have resulted in over $400,000 for the charity to date.

Each of the VetsAid 3TS-8T teleskids feature a military green exterior, a custom-stitched seat embroidered with the VetsAid logo, and a set of commemorative dog tags. The teleskid's telescopic boom allows operators to lift up to 13 feet, reach more than 8 feet forward, and dig 3 feet below grade. A 74-horsepower engine and JCB’s single-arm boom with side-door entry complete the package.

Rock and Roll Meets Horsepower

Adding to the spectacle at the concert, JCB showcased JCB DIGatron and driver Tristan England — a 2025 Monster Jam World Finals Champion — as a symbol of performance, pride, and partnership. As the Official Heavy Equipment Partner of Monster Jam, JCB has used the world of competitive motorsports to spotlight both its machines and its mission at events across the country.

“Monster Jam has been a powerful platform for JCB — not only to demonstrate our equipment in action, but to connect with communities that value service, family, and resilience,” Bamford said. “Bringing JCB DIGatron to VetsAid alongside this special edition teleskid is our way of combining that energy with purpose. It’s a celebration of veterans and a commitment to their future.”

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The charity auction for the custom VetsAid Teleskid will run during the summer of 2026.

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