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Easton Sales and Rentals Wins Terex Trucks Top Dealer Award

From left to right: Dan Meara (Terex Trucks), Vic Palermo, Debbie Little, Jeff Udelson, Javier Marin, Aaron Reyna, Dave Kirts, and Robert Franklin (Terex Trucks).
From left to right: Dan Meara (Terex Trucks), Vic Palermo, Debbie Little, Jeff Udelson, Javier Marin, Aaron Reyna, Dave Kirts, and Robert Franklin (Terex Trucks).
HOUSTON, TX — Across the Terex Trucks network of around 40 dealers in the U.S., one of them sold more articulated haulers than any other dealer in North America: Easton Sales and Rentals. That is why Terex Trucks has presented the family-run business with its annual Top Dealer Award.

“Despite the COVID-19 pandemic, we experienced strong demand for Terex Trucks haulers and had a great number of total orders in our books,” said Jeff Udelson, Owner of Easton Sales and Rentals. “Our customers like the TA300 and TA400 because they are robust, durable machines that have a low total cost of ownership. On top of this, Terex Trucks offers a competitive lease program, which is a really great thing in difficult times like the ones we’re living through right now.”

As part of the Volvo family, Terex Trucks has a comprehensive finance program on offer, in cooperation with Volvo Financial Services. In addition, the TA300 and TA400 are sold with a three-year warranty, telematics, and planned maintenance included as standard in North America.

“As U.S. infrastructure projects remain a silver lining in this pandemic and the government has signaled plans to make significant investments to help the economy recover, we want to make sure we’re well-positioned in this important market,” said Daniel Meara, Regional Sales Manager at Terex Trucks. “We expect the demand for construction equipment in North America to pick up in the second half of 2021, and we’re glad to know that with Easton, we have a great partner in the market.”

Over the last few months, the Terex Trucks haulers sold and rented by Easton have been part of projects in Texas and New Mexico. They have helped build distribution centers for big international courier and e-commerce companies and have worked on two major new high school construction projects. Terex Trucks haulers are designed to perform in difficult operating conditions. For customers in Texas, where large amounts of rain can cause the terrain to get very muddy, this was a big selling point.

“The Terex Trucks haulers have incredible traction on tough terrain. Our customers tell us that they appreciate the trucks because they are able to work productively in extreme conditions, when other trucks would simply get stuck in the dirt,” Udelson said.

Easton has been working with Terex Trucks for more than two decades. At its two locations in the U.S. — Houston in Texas and Albuquerque in New Mexico — 25 employees offer service to customers. Founded in 2009, the dealership sells and rents earthmoving heavy equipment for jobs such as hauling, trench digging, loading, grading, or excavating. Easton’s customers cover a variety of industries including construction and road building.

“The team at Easton really deserves the win of the Terex Trucks Top Dealer Award,” Meara said. “Their strong commitment to supporting customers is what makes them so successful. Operators know that an Easton mechanic will be on the jobsite in no time if there’s ever an issue with a machine.”
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