GENESIS Marina was awarded TRUE Gold, underscoring Webcor's commitment to pioneering sustainable construction practices and advancing zero waste goals across the industry. Webcor built the GENESIS Marina campus for life science developer Phase 3 Real Estate Partners, Inc. (P3RE) in partnership with Bain Capital Real Estate and in collaboration with architect Skidmore, Owings & Merrill.
TRUE certification, a program administered by Green Business Certification Inc. and part of the U.S. Green Building Council family, is the global standard for zero waste. It recognizes projects that achieve outstanding levels of resource efficiency through waste reduction, reuse, and recycling practices. Unlike other certifications, TRUE focuses exclusively on waste and circular economy principles, setting the most rigorous standard for waste diversion from landfills. Webcor partnered closely with All About Waste, a zero waste and circular economy consultant, in pursuit of this sustainability certification.
"TRUE certification uniquely excludes waste-to-energy as an acceptable diversion method," Webcor Sustainability Director Sarah Rege said. "This achievement in securing a 98.4 percent diversion rate for the TRUE certification for a construction project is a powerful testament to our commitment and industry leadership in sustainable building.”
The certification process involved a comprehensive evaluation of waste reduction practices, from reduced packaging and the use of recycled products to innovative end-of-life solutions for materials. Webcor's approach emphasized collaboration across all levels of the project team and with subcontractors and partners to achieve the project's zero waste goals.
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"TRUE emphasizes waste reduction before any waste is created on the job site,” Rege added. “This significantly reduces the volume of waste and emissions from transportation, benefiting local air quality and supporting local businesses.”
“P3RE is immensely proud of the achievement at GENESIS Marina, our collaborative endeavor with Webcor,” said BJ Van Aken, Executive Vice President at P3RE. “The TRUE certification received speaks volumes about Webcor's dedication to sustainable construction practices and their commitment to advancing zero waste goals.”
“We are proud to see Webcor’s forward-thinking efforts at GENESIS Marina and for initiating a broader conversation about the feasibility and benefits of zero waste and sustainability in construction,” said Joe Marconi, a Partner at Bain Capital Real Estate. “We are committed to continuing these impactful practices and positively contributing to the built environment in the many years to come.”