Hyundai has hired Jeff Pate as Vice President of Compact Equipment Sales, reporting to Mike Ross, Senior Vice President of HD Hyundai CE North America. “Jeff is a proven, dynamic, and passionate leader with 20-plus years in dealer and channel development, market intelligence, and strategic planning, including more than 10 years’ experience in the compact equipment sector,” Ross said.
Reporting directly to Pate are four new team members, each of whom will be responsible for sales and dealer development in distinct regions covering the United States and Canada. In the California Builder & Engineer area, Mike Dahs joins the team as District Manager for the western region of the U.S. and Canada. Dahs has spent the last two years on the OEM side of the business, following nine years of retail experience working for a multi-line construction equipment dealer. The western region includes the following states: Washington, Oregon, California, Hawaii, Arizona, Nevada, Utah, Colorado, Wyoming, Idaho, and Montana.
“During the past two years, we have added many compact-only Hyundai equipment dealers to our expanding network and will continue to aggressively recruit new dealers to support the sales momentum and growth we are seeing in this area,” Ross said. “We are excited about the creation of this new, dedicated compact equipment team and the support they will provide to Hyundai dealers and customers who are using our compact machines.”