JCB announced the launch of Be Your Own Boss (Sé Tu Propio Patrón), a nationwide program that provides construction professionals with the tools, training, and financial resources needed to launch and grow their own construction business.
“This program reflects our long-term commitment to helping hardworking Hispanic professionals transform their experience and determination into successful, sustainable businesses,” said Marc-André Dubois, Vice President of Marketing at JCB North America.
Hispanics make up roughly one-third of the U.S. construction workforce, and in states like Texas, California, and Florida, they represent more than half. A report by the Congressional Hispanic Caucus Institute found that 70 percent of Hispanic entrepreneurs fund their ventures through personal savings, and insufficient access to savings remains the primary obstacle to business ownership. According to the Hispanic Construction Council, 90 percent of Hispanic construction firms lack adequate support from traditional banks in accessing bank products.
The Be Your Own Boss program offers tailored solutions to help turn ambition into ownership and long-term success, JCB said. The program provides bilingual resources, business coaching, initial capital, customized financing options for ITIN holders and first-time buyers, and direct connections to JCB dealers nationwide.
“Hispanics have built the homes, roads, and cities of America — it’s time we also build our own legacy,” said Sergio Terreros, President of the National Hispanic Contractors Association. “Thanks to JCB for launching this visionary program that empowers our community to shift from workers to owners, from doing the job to leading the business. This is how we create opportunity, pride, and generational success.”
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The launch of Be Your Own Boss coincides with JCB’s investment in a new $500 million, 1-million-square-foot facility in San Antonio, Texas. The company said this expansion underscores JCB’s long-term vision to grow its footprint in the U.S. while strengthening local economies and empowering the workforce driving the construction industry forward.
Visit jcb.com/en-US/campaigns/be-your-own-boss/ for more information.
