SCARBOROUGH, ME — United Ag & Turf/United Construction & Forestry (UAT/UCF) launched a new community-focused brand campaign, "Together We're United," to highlight the power and potential that exists with the right equipment and team. Employees celebrated the campaign by leading a two-day volunteer event at Mission Working Dogs in Oxford, Maine, leveraging John Deere machinery and muscle power to increase the accessibility of its campus.
The campaign features a series of videos that celebrates homeowners, general contractors, farmers, and the company's teamwork approach.
"The spots were drawn from real-life customer stories," said Rebecca Conway, Vice President of Marketing for United Ag & Turf/United Construction & Forestry. "Naturally, some will make you laugh, while others will leave you in awe. Our goal is to inspire people by showing what they can accomplish with John Deere equipment."
The campaign also includes a tie-in to the company's name and logo, encouraging customers to "UNleash their superpowers" and tap into their own "foUNtain of youth."
"We're proud to represent John Deere, a powerful brand steeped in rich history and superior products," said Eric Driscoll, CEO of United Ag & Turf/United Construction & Forestry. "As a dealership, we pride ourselves on customer experience and a culture that promotes community engagement. 'Together We're United' feels like the perfect way to mark that."
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With the support of nearly 1,000 employees, UAT/UCF has established partnerships with Mission Working Dogs; Girls at Work (Manchester, New Hampshire); and End Hunger New England (Pembroke, Massachusetts). The recent event was made possible by UAT/UCF's paid community service hours benefit that is available to all full-time employees.
