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Ritchie Bros. Appoints Jeter as President of Upstream & Emerging Businesses, Taylor as Chief Sales Officer

VANCOUVER, BC — Ritchie Bros. announces an organizational realignment in North America. Jeff Jeter is appointed President of Upstream & Emerging Businesses, and Kari Taylor is appointed Chief Sales Officer, U.S. Regions.
Jeter’s responsibilities will include driving the Upstream business by rolling out RB Asset Solutions in the U.S., developing a go-to market Upstream initiative in Canada, continuing to oversee Strategic Accounts in the U.S. and assuming responsibility and enhancing focus on Strategic Accounts in Canada. His remit will now also include the government business, and he will support the team to rapidly penetrate new government customers and help expand the buyer base. Jeter will lead the Caterpillar Strategic Alliance and champion the relationship with Caterpillar Corporate and Cat Financial.
Sam Wyant, Senior Vice President of U.S. Strategic Accounts, Doug Feick, Senior Vice President of New Business and Corporate Development, Kelly Kittson, Director of Canada Strategic Accounts and Liz D’Ambrosio, Vice President of Sales Support, will report directly to Jeter.
In the newly created role of Chief Sales Officer, Taylor will assume responsibility for the U.S. field based regional sales organization. Sales Effectiveness and Sales Training will also report to her. Taylor will initially focus on implementing the S.A.G.E. initiative to accelerate new business growth and enhance Territory Manager sales productivity. She will also work closely with the field teams to accelerate online momentum and take multi-channel selling to the next level. Taylor will help galvanize the sales organization’s embrace of data analytics and metrics, building on Ritchie Bros.’ customer relationship-based culture.
Jake Lawson, Senior Vice President of Sales U.S. South, Rob Giroux, Senior Vice President of Sales U.S. West, Franklin Langham, Vice President of Sales U.S. Northeast and North Central and Darrin Hogeboom, Vice President of Sales Effectiveness & Training, will all report directly to her.
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