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December 2024

Design, Build, Retire: How to Navigate Succession Planning

by: Tom Cox
Tom Cox, Partner, Wipfli
Tom Cox, Partner, Wipfli

Construction owners are experts at planning — whether they’re drafting blueprints, securing permits, or carefully sequencing work. But when I meet with owners, there’s one critical planning need that’s often overlooked: succession readiness.

Many construction owners are simply unprepared to hand over the reins. Owners haven’t considered the nuanced tax or wealth management ramifications of “getting out” — and nobody is prepared to fill their shoes.

As owners age, the need for transition plans is clear. But the path forward isn’t.

The Day After Tomorrow

Effective transition planning is about more than naming a successor; it helps ensure business continuity, preserves company value, and maintains crucial relationships with clients, subcontractors, and suppliers. Personal relationships are key in the construction industry, and an abrupt or poorly managed transition can harm business operations and the bottom line.

Long before a retirement countdown begins, owners need to be able to answer the question “What happens if ….” Whether it’s winning the lottery or something less fortunate, owners need to address issues in two areas:

Daily operations —

  • Do your customers know who to contact?
  • How will invoices and payroll be processed?
  • Could ongoing projects or contracts be at risk?

Long-term planning —

  • Do you have a buy/sell agreement in place?
  • How will the financial transaction be executed?
  • What are the tax consequences for new owners or family members?

Those questions have to be answered eventually. Owners can secure their companies’ futures (and peace of mind) by answering them now, not later.

Succession Planning Is Strategic Planning

The first step in succession planning is developing a clear strategic plan. Owners need a solid definition of what success looks like for their company, whether it’s reaching a revenue goal, expanding their geographic footprint, or diversifying their portfolio of services.

A strong strategic vision naturally brings succession planning into focus. For example:

  • Where will most of your revenue come from in five to 10 years?
  • Will the work be done by union labor, contractors, or employee-owners?
  • Do you have the right talent and skills on your team today?
  • With the right coaching and support, could internal candidates step into leadership roles?

These strategic answers determine what capabilities need to be developed and start to shape some of your exit options.

Outcome-Based Succession Planning

Owners also need to define a successful exit. Would you be happy handing the company to a private equity firm? Do you prefer that it remains family owned or locally operated? Or are you open to other possibilities based on the terms of the deal?

These decisions can be difficult, particularly when co-owners or assumed inheritors are family members. However, establishing clear expectations and communicating effectively will reduce speculation and pave the way toward a smoother transition. Clarity around succession planning improves performance and helps the business move toward a stronger state of succession readiness.

Why Change Your Management Style

Once future talent needs of the business are defined, owners can focus on developing that talent.

A leader’s primary responsibility is to develop people who can drive independence, stability, and performance. To do this, owners need to stop managing processes and start developing teams. Said another way: Instead of doing great work, owners need to help others grow and do great work.

Switching from a management to a leadership approach involves: