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Indianapolis, IN, USA (HQ)

903 E. Ohio St., Indianapolis, IN 46202

Call: (317) 423-2325

info@acppubs.com
October 2025

MGX Equipment Services Rebrands Aspen Equipment to 'Upfits by Aspen Equipment'

BLOOMINGTON, MN — MGX Equipment Services is growing their footprint in the Central U.S., rebranding its Aspen Equipment facilities in Minnesota, Iowa, Nebraska, and Missouri to the MGX Equipment Services brand. While signage is changing, customers will continue to receive full support for new and used crane sales, parts, service, and rentals of Grove, Manitowoc, and National Crane products. The Missouri location is also an authorized dealer for Potain tower cranes in the Kansas City, Missouri, region.

The "Upfits by Aspen Equipment" brand builds on Aspen’s decades of experience in work truck upfitting for the construction, mining, railroad, tree care, and utility end markets. Turnkey work truck upfits incorporate bodies and components from many brands including Palfinger, BrandFX, Reading Truck, Switch-N-Go, and more to offer customers a comprehensive product lineup with full-service aftermarket support.

“This rebranding initiative leverages the reputation of the Aspen Equipment name in the upfitting market while allowing for complete synergy with the MGX brand as we position ourselves for growth and better service the needs of our customers,” said Keith Poff, Vice President & General Manager at MGX Equipment Services.

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