In his role as Managing Director, he will provide leadership and guidance necessary to oversee and implement the corporate and strategic plans for the nine product segments under Liebherr USA, Co., the sales and service organization. The nine product segments include: mobile and crawler cranes, tower cranes, components, concrete technology, refrigeration and freezing, mining, deep foundation machines, maritime cranes, and construction equipment.
As Divisional Director for Construction Equipment, he will be responsible for managing the team of Liebherr sales, service, training, and product management staff for the construction equipment product range, which provides dedicated support, resources, and the latest products to the distribution network in the U.S market. He will lead the team in expanding and building relationships with dealers and affiliates in the U.S. to further increase sales and Liebherr’s market presence across the U.S.
“Kai Friedrich has a proven track record of leadership and many accomplishments with Liebherr over the years," said Torben Reher, Ph.D., Managing Director, Liebherr USA, Co. "He brings a wealth of knowledge and experience from several Liebherr companies in various international markets and will no doubt be a tremendous asset to the growth of our product segments here in the U.S."
Friedrich has 18 years of experience in the heavy equipment industry, with 17 of those years serving in a variety of roles within the Liebherr Group. Throughout his career with Liebherr, he has held previous positions including Earthmoving Sales Engineer at Saudi Liebherr Co. Ltd, General Manager of Earthmoving and Mining for Africa and the Near East at Liebherr-Export AG, General Manager of Earthmoving at Liebherr-Africa (Pty) Ltd., and most recently Managing Director of Liebherr-Export AG.
“I am looking forward to working with our experienced team and the well-established distribution network in supporting and engaging our customer base, here in the U.S.," Friedrich said. "It is a pleasure and honor for me to join the Liebherr USA team. Considering the potential, diversity, and importance of the U.S. market for Liebherr, I’m thrilled to lead the team into this new exciting period post COVID-19."
Friedrich took over the Managing Director of Liebherr USA, Co. role from Peter Mayr, and he joins Reher in Newport News, Virginia, overseeing U.S. operations.
The Liebherr Group includes over 140 companies across all continents. In 2020, it employed around 48,000 staff and achieved combined revenues of over 10.3 billion euros. Liebherr is a global manufacturer of products and services for the construction and mining sectors, as well as refrigeration and freezing products for residential and commercial use. The company's product range also includes aerospace and transportation systems, gear cutting technology and automation systems, and high-performance components for mechanical, hydraulic, and electrical drive and control technology.
Liebherr's commitment to the United States began in 1970 with the construction of two manufacturing facilities and its North American headquarters in Newport News, Virginia. Today, the company is growing its brand presence in the United States by transitioning into a company with a simpler structure and broader reach. Liebherr now operates five separate companies across the U.S., marketing and manufacturing a variety of products and technologies.