Daneluz has a degree in business administration, with specializations in marketing and strategy, and holds an Executive Masters in corporate finance and law from ESADE Business & Law School. He brings more than 17 years of management experience working in Europe and Latin America, in many roles including sales & business development, corporate strategy, project management, finance and purchasing at PALFINGER locations in Brazil, Austria, and Spain.
In 2018, Daneluz became the Managing Director of Tim Hortons Iberia, and rejoined the PALFINGER Group a few years later, where together with the LATAM Regional Management Team drove significant growth in the region with record sales and EBIT performance.
“In addition to his broad management experience, Ismael has an excellent understanding of our industry and a strong network within PALFINGER," said Gerhard Sturm, Sr., Vice President of Global Sales & Service. "He is very well equipped to lead all commercial activities, drive brand positioning and sales growth in the North American Region, together with the Regional Management Team and strongly supported by our Global PALFINGER Organization structure."