Dave Hertz, the Owner of Midwest Equipment, has been in business since 2002 in an area where most of his customers are involved in agriculture. A few years later he began looking for an equipment partner, and after extensive research, decided that LiuGong would be the next manufacturer from China to “make it big” in the U.S. He became a LiuGong dealer in 2009, and now also represents the Dressta brand.
When asked about the local market’s acceptance of the LiuGong brand, Midwest Equipment’s Hertz answered that he measured that metric by the yardstick of repeat sales.
“Even though we are in a rural area, I have several companies that have bought a half-dozen machines or more over time," he said. "And when it comes to new sales, I let the equipment speak for itself. I believe in having stock on hand, so if a prospective customer is shopping for a wheel loader, for instance, I just put them in the seat of a LiuGong machine and let them drive it around the dealership. When they find out that we provide parts and service too, that usually seals the deal.”
“Midwest Equipment is a great example of a LiuGong dealer who has achieved long-term success,” said Mani Iyer, President of LiuGong North America Construction Equipment. “We look forward to their continued success in the coming decade.”
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