LITTLE ROCK, AR — Hy-Brid Lifts announces Gary Coke as Director of Sales covering the south-central United States, including Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, and Texas. Coke’s responsibilities include providing customer support as well as continuing the growth and channel development of the Hy-Brid Lifts line of low-level scissor lifts.

“I am excited to join this team and look forward to the opportunity to work with past and future customers. Coming from equipment manufacturing, I understand the importance of quality equipment and customer service backed by a solid service department,” Coke said. “After meeting the Hy-Brid Lifts team and seeing all of the new products in the pipeline, it’s no surprise that this company is continuing to grow, and I look forward to being a part of that growth.”

Coke brings 19 years of industry experience to his new role, largely derived from his time in equipment manufacturing with SkyJack. He spent a majority of his career in sales with an emphasis on customer relationships.

“The entire Hy-Brid Lifts team is excited to have Gary on board to serve the south-central United States. Gary has a wealth of sales and rental industry knowledge that will strengthen our ability to serve our customers,” said Dave Wanta, Custom Equipment LLC Vice President of Sales. “Gary Coke is a valuable addition to the team, and we look forward to the contributions that he will provide for our company’s continued growth.”