LISLE, IL — Trimble announces West Side Tractor Sales Co. as the newest Trimble Technology Outlet. West Side Tractor will now sell Trimble grade control, site positioning systems, and correction services technology directly to customers using John Deere earthmoving equipment, including dozers, excavators, motor graders, mini-excavators, and compact track loaders.
Trimble Technology Outlets are an important part of Trimble’s civil construction distribution strategy. By adding authorized resellers representing a wide variety of manufacturers to the Trimble distribution channel, it becomes easier for users of various machine types to purchase, install, and utilize Trimble technology for improved job site productivity and profitability. As an authorized Trimble reseller, West Side Tractor now sells Trimble technology directly to its customers in northern Illinois; across Indiana; and Berrien, Cass, and Joseph counties in southwest Michigan.
“Our goal is to make it as easy as possible for civil contractors to reap the benefits of Trimble machine control, site positioning, and correction services technology, regardless of machine type,” said Ron Bisio, Senior Vice President, Field Systems at Trimble. “West Side Tractor has established a reputation for going the extra mile to find solutions that help its customers advance their operations. By using proven Trimble technology on John Deere equipment, customers can improve job site accuracy, productivity, and profitability.”
West Side Tractor customers can expect to receive support, such as installation and training.
“West Side Tractor is a third-generation, family-owned company fueled by hard work, passion for heavy machinery, and innovation that has helped us meet our customers’ needs for more than 60 years,” said Lauren Coffaro, third-generation Owner and Senior Vice President at West Side Tractor. “We are excited to announce that we can now sell and support Trimble’s trusted technology to help our customers streamline their workflows, make better data-driven decisions, and connect their operations. As a dealership built on relationships and long-term support, we take great pride in providing the right solution for every customer.”
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West Side Tractor was founded in 1962 on the west side of Chicago, Illinois. Today, five active members of the Benck family, alongside a team of over 300 employees, continue the business. West Side Tractor has an over 60-year partnership with John Deere and features the company's construction equipment as its flagship product line. Across 11 full-service facilities spanning 80 counties in Illinois and Indiana, West Side Tractor is a one-stop shop for new, used, and rental equipment, parts, service, and the latest in machine technology.
