After more than 41 years of service at John Deere, Hoffman has announced his retirement. He has held positions of increasing responsibility for John Deere in product engineering, factory marketing, customer and product support, and branch operations both in the U.S. and Europe. For the last two years, Hoffman has led the John Deere Power Systems sales, marketing, and product support function.
“Dave has enabled the transformation of the global JDPS sales and marketing organization,” said Pierre Guyot, Senior Vice President, John Deere Power Systems. “He has built strong connections with company partners, engine distributors, dealers, and customers around the world. We are thankful for his contributions to John Deere and confident he has laid a strong foundation for his successor, Nick Block.”
Block has more than 20 years of experience within marketing, sales, and customer support in the John Deere Ag & Turf division and Intelligent Solutions Group (ISG). He recently served as a Regional Director for ISG in Latin America. Under Block's leadership, precision technology adoption and engagement grew rapidly in the region, bringing value to customers, dealers, and the John Deere business.