DETROIT, MI — Bedrock and General Motors (GM) announce a conceptual plan to redevelop the Renaissance Center (RenCen) and 27 acres along the Detroit riverfront. The plan preserves the essence of Detroit’s skyline, “right sizes” the RenCen’s footprint, and connects the site to the heart of downtown. The surrounding entertainment district would become a waterfront destination, drawing international visitors and featuring restaurants, hospitality, residential, and market space — complementing Detroit’s Riverwalk, which draws more than 3.5 million annual visitors to the city.
Earlier this year, GM and Bedrock, with the city of Detroit and Wayne County, established a partnership to study redevelopment opportunities for the Renaissance Center site. A team of urban planners, architects, and engineers analyzed several possibilities to determine the best possible outcome. First opened in 1976, the Renaissance Center is Michigan’s most recognizable building. When GM purchased the building in 1996, it was a catalyst for the revitalization of downtown Detroit and development of the Riverwalk. To date, GM has invested more than $1 billion in improvements to the RenCen site, however, it must be reinvented to be viable into the future.
“This iconic landmark’s future is important to Detroit and Michigan, and our shared vision with General Motors ensures that its redevelopment aligns with Detroit’s economic advancement," said Kofi Bonner, CEO of Bedrock. "Additionally, our collaborative approach makes certain that the reimagined Renaissance Center and the riverfront further augment and support the city’s continued growth, benefiting the community and region at large.”
The conceptual plan calls for the property to be reinvented to serve the people of Michigan, drawing international tourism, and providing opportunities for growth and connectivity by:
- Creating a new pedestrian promenade connecting the heart of the city to the riverfront
- Removing the low-rise base of the complex and the two office towers nearest the river
- Redeveloping three towers into a mix of hospitality and housing
- Turning reclaimed land into signature public spaces
- Reconfiguring the flow of the site to allow direct access to the buildings and the riverfront
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“GM has the best possible partner with Bedrock in this effort to redevelop the Renaissance Center,” said Dave Massaron, Vice President of Infrastructure and Corporate Citizenship for General Motors. “Nobody has repurposed more buildings in Detroit than Dan Gilbert and his Bedrock team. This is another chapter in their unprecedented commitment to building the best possible future for the city and Michigan.”
Bedrock and General Motors have committed to funding the majority of the project, with the remainder contingent on public financing. The proposed redevelopment plan will be presented to local and state leaders to determine if, based on public support and legislative funding approval, it is possible to move forward with the redevelopment.
