BOTHELL, WA — Ben Bradshaw, a veteran of the equipment and rental industry, has joined the Genie team as the new Executive Vice President of North America Sales. Bradshaw is a seasoned leader with more than two decades at leading rental companies, including his most recent role as a Senior Vice President. Bradshaw’s sales leadership experience, combined with his background in the rental industry and focus on understanding his customers’ needs, will add to the strength of Genie’s current team.

Throughout his career, Bradshaw has cultivated a reputation for constructing and nurturing robust teams and fortifying partnerships. In addition to his industry background and understanding of the needs of equipment rental providers, Bradshaw has deep family roots in the equipment industry. His dad, Bob Bradshaw, spent 22 years at Genie before retiring as Regional Vice President for Sales for the West Coast. Ben’s grandfather and Bob’s dad, also named Bob Bradshaw, spent nearly 40 years in the equipment and rental industry at Shepherd Machinery.

“I’m excited to be a part of the Genie team, where my role centers on understanding and addressing our customers' needs," Bradshaw said. "I'm eager to collaborate closely with them and understand how we can continue to make an already great brand even better."