LAS VEGAS, NV — Associated Equipment Distributors (AED) hosted its 2025 Leadership Conference in Las Vegas, Nevada, bringing together dealer professionals from across North America for three days of leadership development and networking. Designed to strengthen leadership skills at all levels of the dealership, the conference delivered real-world sessions led by nationally recognized speakers and industry experts.
“The future of our industry depends on strong, forward-thinking leaders,” said Brian P. McGuire, AED President and CEO. “The 2025 Leadership Conference was about more than training; it was about investing in people. By equipping our members with the tools to develop talent and inspire high-performing teams, we’re helping dealerships thrive today and preparing the next generation of leaders for tomorrow.”
Among the highlights of the conference was "AI Mini Hackathon: Rapid Innovation in Real Time," a hands-on session led by Susan Frew that challenged participants to solve real business problems using AI tools, promoting innovation and collaboration. In "Leading Unbeatable Teams," former Navy SEAL Curt Cronin shared lessons in alignment, trust, and leadership drawn from his combat experience. Additionally, Amy Parrish led an interactive session on "The 4 Personality Styles," helping attendees improve communication by identifying and adapting to different personality traits within their teams.
Attendees praised the conference for its engaging content and meaningful connections.
“I brought the team here because I believe in AED and what they are doing,” said attendee Joe Grady, Vice President of Buck & Knobby Equipment Co. “A lot of my managers are new, so to hear different perspectives and be able to network with other dealers, I just think it’s a great growth opportunity for them. I think AED has a non-biased attitude where they bring the industry together, across all groups, and show how we can work collaboratively. AED hears the voice of its members — which is us — and tailors conferences to address the challenges we face.”
