“Since joining our Big-D Family of Companies in spring 2022, Carl has brought a meticulous level of insight and leadership to our Southwest office,” said Troy Thompson, COO of Big-D Companies. “Through careful evaluation of the office’s precise needs, Carl has positioned it for significant growth. His strategic hiring decisions, implementation of robust systems, and establishment of protocols have laid a solid foundation for the future success of Big-D Southwest.”
McFarland’s new role and title reflect both his achievements and passion for the industry. His tenure in construction is marked by roles with major general contractors with a focus on geographic and market expansion.
As it relates to growth, the objective of McFarland and the team is to get exponentially better, driving growth because clients demand it, not just for the sake of growth. This client-driven expansion will attract more talent.
McFarland said he appreciates the talented individuals who have surrounded him throughout his career and honors the fundamental principles of the industry. He also believes the industry is experiencing a generational and technological transformation.
| Your local Case Construction Equipment Inc dealer |
|---|
| Century Equipment |
“Legacies will be defined by this moment. This is the biggest shift in modern construction history,” he said.
McFarland believes that the ability to adapt to culture to support the next generation of the workforce and understanding how technology will enable true business transformation is crucial.
Big-D Southwest is on an upward trajectory, attracting new talent and continuing growth with the opening of neighboring office suites in Tempe, Arizona, with Big-D Heavy Industrial in July 2024, and with McFarland ready to lead the charge in his new role as President of Big-D Construction’s commercial presence in Arizona.
