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Brooks Tractor Opens Location in Sparta

Left to right: Tim Benzing, CCE Account Manager; Dave Manganaro, Architect; Lew Brooks, President; Lewis Brooks, Vice President of Sales and Marketing; Rollie Aspenson, Used Equipment Sales Manager; Blake Young, Service Manager; and Jason Schams, Account Manager
Left to right: Tim Benzing, CCE Account Manager; Dave Manganaro, Architect; Lew Brooks, President; Lewis Brooks, Vice President of Sales and Marketing; Rollie Aspenson, Used Equipment Sales Manager; Blake Young, Service Manager; and Jason Schams, Account Manager
Brooks Tractor recently opened a new location in Sparta, Wisconsin. This is location number seven for the John Deere dealer. The Sparta location will represent a large section of western and southwestern Wisconsin.

“We are in our 77th year of business and added the Tomah, Sparta, and La Crosse area to our John Deere area of responsibility in 1983. The new Sparta facility sits on 8 acres and is 27,831 square feet. We also have a separate storage warehouse on site,” said Lew Brooks, President and CEO.

A Growing Area
The new location has easy access to the interstate and is centrally located in the market area.

“The City of Sparta was opening a new business park with great access to and from I-90 for our customers,” said Byron Hansen, Vice President of Aftermarket Sales and Marketing. “It also allowed us to better centralize ourselves for our store’s coverage area. At the end of the day, working with the City of Sparta was a great fit for both of us.”

“The Sparta/Monroe County area is a growing area with a diverse clientele that makes a partnership with Brooks Tractor advantageous to both parties,” said Rollie Aspenson, Sparta Sales Manager. “With a full line of Deere construction equipment, along with numerous support lines, this location creates a ‘one stop’ experience for our customers.”

Product lines represented at the new location include John Deere construction and forestry, Dynapac rollers, Merlo telehandlers, Giant mini specialty loaders, RUBBLE MASTER crushers and screens, Bandit chippers and stump grinders, Bergmann dumpers, Etnyre trailers, Thunder Creek fuel trailers, Felling trailers, and Topcon and Leica machine control equipment.

Better Service and Training
With roughly 600 square feet of showroom area, the new location has enough area to display any of Brooks Tractor’s line of products. The showroom also features a coffee bar area for customers walking in.
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There is a dedicated training room for service technicians and customer training. The room features a conference table with centralized power for laptops, as well as a HDMI hook up for the large screen TV on the wall to display training materials.

There are six full service bays and a drive through wash bay, all utilizing 20-foot by 20-foot overhead doors to allow the largest of machines in. The work bays and wash bay are all supported with two 15 ton cranes and an overhead bulk oil system.

With 3,800 square feet of warehouse inside the main building – and an additional 2,400 square feet available alongside the track shop – Brooks Tractor has enough room to stock the parts needed by customers with room to grow.

“We also have 24/7 parts pickup lockers available making it even easier for the local contractor to get parts after hours,” said Hansen. “We are equipped with a hydraulic cylinder bench as well as a 200-ton track press to provide local cylinder and track repairs.”

In 1945, Brooks Tractor was founded by Lewis P. Brooks in Sun Prairie and continues as a family-owned business today. The company has branches in De Pere, Milwaukee, Mount Pleasant, Plover, Sun Prairie, West Salem, and now Sparta. The company’s mission is to partner with customers to provide the most cost effective, technology driven equipment solutions and they strive to deliver quality customer service in the shop and the field every day.

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