AUSTIN, TX — Thunder Creek Equipment names David Bertino as its new Territory Sales Manager (TSM) for the southern United States, including New Mexico, Oklahoma, Alabama, Texas, and Louisiana. Bertino joins Thunder Creek after a long career in both compact and heavy equipment sales and territory management — serving manufacturers and the dealer sales channel.

Thunder Creek designs and manufactures fueling and preventative maintenance solutions that are used in a variety of industries including construction, roadbuilding, oil and gas, and utility construction.

“David understands equipment sales and support from almost every perspective. He has better established manufacturers in his markets while also lifting up local dealer networks to be supportive, responsive, and helpful to their customers,” said Larry Lea, Vice President of Sales, Thunder Creek Equipment. “David represents a strong partner for our dealers and customers in the region.”

“I’ve lived in the southwestern U.S. almost my entire life, and I’m fortunate to represent a great American brand like Thunder Creek to contractors and businesses in my territory,” Bertino said. “Once fleet managers understand the benefits that Thunder Creek provides their businesses, fueling practices throughout this territory will become more efficient and more profitable.”