Ben Blasio and Ryan Chambless, both based in central Florida, near Orlando, have joined as an independent sales agency. The agency — Covering Force Sales — will lead a state-wide sales effort to promote the entire range of Caldwell equipment, including custom lifters, rigging gear, and other material handling products.
“Ben and Ryan each bring a fresh approach to sales with an emphasis on end user calls to help support our distributors, as well as conducting some of their own marketing efforts based on unrivaled experience of delivering solutions to the point of use in one of our target regions," said Darrin Noe, Director of Sales at Caldwell. "They may be relatively new to the below-the-hook side of the industry, but they bring with them a ton of experience with welding supply distributors as well as with plasma and other plate cutting.”
“Business is good," he added. "We have started the year well and are buoyed by a strong order backlog. Now the key is to enhance what we already have."
