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Halff Unveils Brand Refresh

RICHARDSON, TX — Halff announces a refresh of its brand. An employee-owned engineering and architecture firm started by Dr. Albert H. Halff in Dallas in 1950, Halff has grown to 1,400 employees in 28 offices in Arkansas, Florida, Louisiana, Oklahoma, and Texas. Halff also has seven Florida locations: Chipley, Crestview, Jacksonville, Panama City Beach, Tallahassee, Tampa, and Tavares. Albert H. Halff believed the core tenet of his firm should be to focus on people, treat them well, and success would follow.

“This is an exciting day, as we unveil our refreshed brand,” said Halff President/CEO Mark Edwards. “This realignment reflects our deep history of excellence while showcasing the growth of our firm. The people of Halff are what makes us such a special place. We are optimistic about where we are going in the future as we continue to improve lives and communities every day.”

Key elements of Halff’s brand refresh include:

  • A modernized logo featuring the block “H” to pay homage to the firm’s heritage, with two curved corners and a monochromatic blue theme. The word Halff is displayed in modern lowercase letters designed to provide a feel of approachability.
  • A new blue color palette that represents trust and dependability, while offering an optimistic, creative, and friendly vibe with a contemporary feel.
  • An enhanced website highlighting the firm’s six solutions areas: energy, environmental, mobility, placemaking, technology, and water. Seventeen services are also featured.
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