And with those words from Flatiron CEO John DeCiurcio, the company unveiled a new brand identity, including a logo that he called “a little more modern” and more representative of “who we are.”
The announcement was met with positive feedback from staffers of the Broomfield, Colorado-based heavy civil infrastructure constructor.
In Texas, where Flatiron has a growing body of work, managers on the Interstate 820 reconstruction project spent much of the day in their pickup trucks to deliver new personal protective equipment to crews along the three-mile project.
Foreman Victor Ramirez said there is a sense of pride in Flatiron making this new investment in its workforce.
“I’m very happy with the new look,” the Bridge Structure Specialist said while getting his new hard hart and safety vest. “I’m very thankful the company did this, and I feel a sense of wanting to work hard as a result.”
Estimating Administrator Rachel Knapp said the logo strikes the right balance for Flatiron.
“It’s pretty awesome, a sleek and modern look, but it still brings you back to our roots — those mountains where we all started,” Knapp said.
At the end of the day, DiCiurcio said, the new look is not about radical departure, rather a revisiting of company core values through a modern lens.
“Don’t forget this: we are who we are, we’re about innovation, we’re about trusting relationships, good environments, taking care of our people,” he said before adding “and that’s the thing that we’re always going to have in our hearts, that’s the biggest thing that we can be.”
Flatiron was formed in 1947 and employs approximately 4,000 people around the U.S. and Canada.
