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BOMAG Americas Expands its National, Regional Rental Sales Force

Jon Roebuck
Jon Roebuck
Brandon Davidson
Brandon Davidson
AUSTIN, TX — BOMAG Americas announces a new National Accounts Manager plus a recent addition to its regional rental sales manager (RSM) team. Having a sales manager dedicated to national and larger regional rental chains plus RSMs serving smaller territories allows BOMAG to enhance the level of sales support it offers to light equipment rental customers and its industrial manufacturer representatives (IMRs).

Jon Roebuck has been elevated to National Accounts Manager for BOMAG’s rental channel, while Brandon Davidson was named the new Southwest Rental Sales Manager.

“We are excited to add these talented and experienced salespeople to the BOMAG family. They add decades of equipment experience and a wealth of rental sales channel knowledge to the team,” said Tom Watson, Director of Sales, Rental Channel for BOMAG Americas. “Reducing the size of our key territories will give BOMAG the opportunity to deliver a deeper level of support to our rental customers and IMRs, as will reassigning Jon to support these local teams with larger rental chains throughout North America. This, in turn, will allow those companies to help their customers get the most from the broad rugged and reliable BOMAG light equipment line.”

New National Accounts Focus
Roebuck transitioned from the Southeast Rental Sales Manager, where he spent the last four years. Roebuck has nine years of sales experience with BOMAG, previously also working inside sales and as the Sales Administration Manager, giving him experience on the entire BOMAG equipment line. This expanded position gives national and larger regional rental chains throughout North America — such as United, Sunbelt, and H&E — a person at BOMAG solely dedicated to the special needs of larger rental companies. Roebuck will also support the regional RSMs in working with the local stores of these rental chains.
Southwest Region
Davidson brings 17 years of rental industry experience to BOMAG and the Southwest region, which includes Texas, Oklahoma, Louisiana, and New Mexico. With a previous work history of more than 10 years spent with another light equipment manufacturer, Davidson knows compaction. As RSM for BOMAG, he will work closely with independent and chain rental companies within the territory to grow and develop the customer base.

“There are tremendous opportunities throughout this territory — commercial, private, and road building — coinciding with its population growth," Davidson said. "BOMAG is a known brand in this region with great name recognition that will lead to excellent opportunities for rental companies to grow their business with our equipment."

Helping build the Americas infrastructure, BOMAG’s light compaction equipment line spans vibratory tampers, single and reversible plates, walk-behind rollers, and multipurpose compactors. In addition, BOMAG supplies the rental industry multiple light tandem ride-on rollers plus single drum rollers with compaction widths ranging from 47 to 84 inches.

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