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Wilks Development and Frisco EDC Announce Partnership for Firefly Park

FRISCO, TX — Wilks Development and Frisco Economic Development Corporation (Frisco EDC) signed a development agreement that launches Phase One of construction and development for Firefly Park. The project is a 242-acre mixed-use, master-planned development including 159 acres owned by Wilks Development and 59 acres owned by Frisco EDC.

Firefly Park is located at the intersection of U.S. 380 and Dallas North Tollway along PGA Parkway, one of the most prominent gateways to the neighboring PGA of America Headquarters and Omni PGA Frisco Resort. The development will ultimately feature 3 million square feet of Class A office space, 400,000 square feet of upscale retail, dining, and entertainment, along with 1,200 hotel rooms, 230 townhomes, 1,970 mid-rise and high-rise residential units, plus other amenities.

The heart of the development will be a 45-acre signature park and open space featuring a chain of lakes, an illuminated and immersive outdoor art walk, miles of hike and bike trails, fountain views, and family-friendly playgrounds. The development expects to attract tourists and residents with a wedding chapel, event lawn, and amphitheater that will be fully programmed and activated throughout the year.

The Frisco EDC and Frisco North Development LLC, a subsidiary of Wilks Development, will collaborate to construct the initial phase of public infrastructure, including streets and roads, medians, driveways, turn lanes, fire lanes, water lines, wastewater mains, drainage, electric utilities, gas utilities, and telecom/fiber networks. Upon completion, Mahard Parkway will be built out to a divided four-lane boulevard that connects PGA Parkway to U.S. 380. In addition, a new bridge for pedestrians, cyclists, and vehicles will be constructed across a lake and open space along Shearwater Boulevard. The first phase of the development agreement requires the construction of the Dream Hotel, 650,000 square feet of Class A office, upscale dining and shopping, and the 45-acre park.

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