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Rosendin Names Douglas COO as Part of 2020 Succession Plan

Keith Douglas
Keith Douglas
STERLING, VA — Rosendin, an employee-owned firm in the electrical contracting industry, announces it will promote Keith Douglas to Chief Operating Officer as part of the 2020 Executive Leadership Succession Plan. Douglas will become part of the new Executive Committee, along with four other leaders who are replacing retiring company executives.

The retiring executives have more than 100 years of experience at Rosendin combined. To ensure a smooth transition during a time of rapid growth, they will remain with Rosendin through 2020, providing support and mentoring for the new executive team, and a bridge for business partners.

“Realizing that our C-Suite executives were considering retirement around the same time, we decided the best thing for both our customers and our employees was to announce our succession plan early,” said retiring Chief Executive Officer Tom Sorley, who will remain Executive Chairman of the Board. “Allowing for longer transitions helps promote stability, while also giving the new leadership team more time to refine their processes and to focus on their team priorities that will take our company forward into the next 100 years.”

The announcement comes as Rosendin wraps up a year of recognition to the shared success of its employees, customers and partners that enabled the company to celebrate its 100th year in business. The new executive team will lead Rosendin’s over 7,000 employees.

“I’m extremely proud of the growth we’ve achieved and the team we have built at Rosendin, and I’m very excited and confident that now is the right time to transition the leadership team,” said retiring President Larry Beltramo, who is also the President of the National Electrical Contractors Association. “As the company grows more diverse with a new range of services, we need a leadership team in place that will lead the organization into its next 100 years.”

As Rosendin’s Chief Operating Officer in the Eastern Division, Douglas will remain based at the Sterling, Virginia, office where he started in 2012. Douglas started at Rosendin as the Division Manager of the Virginia office. He quickly grew the East Coast team to five divisions and expanded to three offices, including Maryland and North Carolina. As Chief Operating Officer, Douglas will optimize Rosendin’s operating capabilities to support strategic growth in new markets through the Southwest, Texas, Reno and the East Coast. He will oversee and support the operating units in those same regions and ensure alignment of Rosendin’s Core Values across the organization.

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