LUBBOCK, TX — Associated Supply Company, INC (ASCO), a provider of construction, agriculture, and material handling equipment, announces that it has been awarded the Texas and Oklahoma sales and service territory for construction and mining equipment by Hitachi Construction Machinery Americas Inc. (HCMA).

With over 60 years of experience, ASCO is well-established in Texas with 24 dealership locations supporting many other brands of equipment. With a proven track record of successful growth, ASCO has a clear vision for the potential of the HCMA products to strengthen their current relationships with customers and build new relationships with the lineup of Hitachi construction and mining equipment.

“We are excited to combine Hitachi’s worldwide reputation as a premier manufacturer with ASCO’s commitment to providing excellent customer service, product knowledge, and industry relationships to create new opportunities for both of us,” said Brax Wright CEO, ASCO.

“ASCO looks forward to joining our Team with Hitachi, a world class manufacturer. Together we will offer the customer a superior option in our market. We are excited about this new opportunity we have to serve our customers with Hitachi,” said Steve Wright President, ASCO.

ASCO’s other product offering includes CASE Construction Equipment, CASE IH, Doosan, Volvo Construction Equipment, Genie, K-TEC, Gradall, Sennebogen, as well as many other lines of agriculture, construction, and material handling equipment.